Joanna Gerber, MA

Executive Director of Marketing
Antioch University
(310) 578-1080 ext. 119

EdD*, Educational Leadership: University of California Los Angeles
MA, Organizational Management: Antioch University
BA, Liberal Studies: Antioch University

*In progress

Joanna Gerber is currently the Director of Communications and External Relations for Antioch University Los Angeles.  She originally joined Antioch University in January 2006 and – until the campus separation in 2007 – oversaw marketing communications for both the Los Angeles and Santa Barbara campuses under the Antioch University Southern California umbrella.  Currently, Joanna oversees external and internal communications, public relations, advertising, promotions, publications, social media, website and online initiatives for Antioch University’s Los Angeles campus.  In addition, Joanna is an adjunct faculty member on blogging and social media within AULA’s graduate management program.

Prior to joining AULA Joanna was a marketing, PR and branding consultant for the footwear and apparel industry within the greater Los Angeles area, working with fashion trend brands such as Chinese Laundry and On Your Feet.  From 2001-2005 she was the Marketing and Creative Services Manager for Deckers® Outdoor Corporation, which owns high-profile brands such as Ugg® and Teva® Footwear.  Before joining Deckers® Outdoor Corporation, Joanna handled marketing and customer-direct communications national companies including Forms+Surfaces, Fidelity National Title and Nine West, Inc.

Joanna attended Whittier College, and received her B.A. in Liberal Studies, along with her M.A. in Organizational Management, from Antioch University.  She is currently a doctoral student at University of California Los Angeles in the Ed.D. in Educational Leadership program, where she received the 2012 program scholarship for excellence in academic achievement.  Joanna is also a 2011 graduate of the Harvard Management Development Program.


MOOCs (massive open online courses), Social Media, non-traditional learners.

Silver Medal, Higher Education Marketing Advertisement – 2008

Joanna is writing her dissertation on the innovation of MOOCs (massive open online courses) as examined through the lens of Innovation Diffusion.

AMA, Southern California (American Marketing Association)

CASE (Council for Advancement and Support of Education)

Blogging and e’Zine


Originally from Santa Barbara, California, Joanna is a regional Southern California member of the American Marketing Association (AMA). She is on the advisory board of Boxers and Ballerinas, and has been involved as a volunteer at various non-profit organizations such as Stop AIDS Now, Goleta Education Foundation and The Santa Barbara Rape Crisis Center.  In her free time she enjoys spinning, walking her dog, and studying – because that’s really all full-time employed doctoral students have time to do.